Prioritisation, the MVP wedge, monetisation, competitive differentiation, the roadmap and the investor pitch.
Story Map, daily adventure, basic XP, 30 days of memory history. The habit hook.
Unlimited memories, AI coach, emotional insights, digital twin, treasure map, story films.
Multi-generational preservation: legacy routes, guaranteed media retention, hand-off to family. Highest LTV, lowest churn.
Tourism boards & cities pay to seed adventures and treasure in their streets. Movement data (aggregate, anonymised) for urban planning.
Employers & insurers license the Emotional Fitness Engine as a mental-health benefit.
Emotional switching cost → sub-2% monthly churn → LTV far above any tracker. You're not paying for features; you're keeping your autobiography.
fitness-app market, all fighting over the same metric
incumbents own memory, meaning or legacy
target churn — emotional switching cost
retention horizon — a life, then a legacy
“The fitness market spent a decade optimising the stopwatch. We're building the memory. One is a feature. The other is a company you can't churn out of — because leaving means deleting your life.”
Seed to prove the wedge: MVP + 10k emotionally-retained users + the memory-moat retention curve.
Emotion drives day-1 love; accumulated memory drives lifetime lock-in; the network & twin make it un-catchable.
LLMs finally make personal story, empathetic coaching and adventure generation cheap enough to feel magical.